Executive benefits from coaching are as real and important as athletic benefits from coaching. Studies show that executive business coaching has anywhere from 150% to 689% Return on Investment. The lower ROI happens at the problem-solving end of coaching - the higher ROI comes with coaching at the "leaderful" edge.

Olympians always knew that - they hire trainers to solve problems with twisted ankles but they do the equivalent of high level CEO coaching to gain and maintain the winning edge. That's why I get frustrated when i hear so many people say that they think executive coaching services aren't for them because they're doing ok. Just like true dysfunction is for psychologists or physical trainers, business executive coaching won't pay off nearly as well if you only engage in it to handle problems.

Many clients sign on to executive coaching programs to handle problems because they're desperate. That's not a bad thing - it's just a limited view that can cost you in the long run. More and more executive training programs are including coaching methodologies because they're effective in today's workplace. The executive benefits, the employees benefit and so do customers and other stakeholders. And when a really execellent executive leadership program is being deployed, the community and the world benefit.

Not only can we no longer afford the myopic approach many executive training programs have had, but truly vital leaders sense a missing link when CEO coaching isn't used to keep the evolution of a company sharp and full of viatlity. Executive coaching services are better understood today than ever but there is still a prevailing prejudice toward the very limited executive coaching programs that are geared toward a fixed fix. The best executive leadership development program does the problem-solving necessary to then begin the most lucrative form of executive business coaching - executive mentoring that supports an ever-expanding vision for accomplishing organizational and personal missions.